AS A TELEVISION NETWORK, GMA focuses on developing and delivering content relevant to its viewers while keeping pace with new trends. “Our producers are in tune with Filipino culture, always keeping an ear on the ground and another ear online,” says Felipe L. Gozon, GMA Network Chairman and CEO. “By blending conversations offline and online, we try to anticipate what viewers look for.”
Recently, GMA invested in improvements to the network’s signals across the country.
It also developed new products to make digital TV accessible to millions of Filipinos as the country shifts from analog to digital, such as the GMA Affordabox – a digital receiver (DTT) with an inbuilt multimedia player, personal video recorder, and an Emergency Warning Broadcast System that sends alerts about calamity warnings in an area.
Following the success of the GMA Affordabox, the network launched GMA Now, a mobile DTT receiver that allows users to watch TV on the go for free.
“We see television becoming more localized and personalized, and see growth potential in the DTT space,” says Mr. Gozon. With that in mind, the network has rebranded its second free-to-air channel, GTV, to cater to the young and young-at-heart. It has also created three DTT channels – Heart of Asia, I Heart Movies, and Hallypop – to target specific audiences.
GMA has developed new products to make TV accessible to millions of Filipinos as the country shifts from analog to digital