Award: Platinum
Category: Small Kitchen Appliances

PHILIPS IS A GLOBAL LEADER in home appliances, driven by a deep understanding of what consumers need. With more than 130 years of experience and over 900 patents, our innovative portfolio spans kitchens, coffee, climate control, garment care, and floor care. We take pride in creating impactful innovations that simplify life for everyone.

Today’s consumers have more home-centric lifestyles, supported by work from home routines. We leverage automated solutions to replace manual tasks, and smart appliances to simplify and streamline day-to-day activities. These continuously changing trends drive our design and innovation teams, bringing fresh thinking and creative energy to deliver world-class innovations to market that improve the lives of consumers at home.

2024 is about showcasing to consumers how easy it is to cook in our Airfryers. Grill, fry, bake, even sous vide, all made possible by our patented Rapid Air Technology.

We have an exciting line-up of initiatives with Singapore chefs, celebrity cooks and cooking schools providing consumers with hands-on experience in creating exciting and versatile dishes with ease, utilising our most advanced Airfryer, the 7000 series Airfryer Combi XXL (HD9880). The model has 96* Auto-Cook programmes and counting alongside an integrated food thermometer, which comes in handy for cooking steaks and other proteins, giving you total control in the kitchen to unleash your inner chef.

To set us up for continued future success, we are increasing our digital focus to become even more consumer centric, with sustainability at our core. Over the next five years, we will be developing online direct-to-consumer engagement, app and mobile development. By embracing connectivity and innovation, we’ll redefine home living, making it effortless and empowering for our consumers.

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