Award: Gold
Category: Optical Shops/Stores

“OUR NAME WAS, IS, AND ALWAYS WILL BE our starting point. IDEAL. With this single word, we committed to the world a standard of excellence that every consumer deserves,” says Dr. Joy Go, Assistant Vice President, Marketing and Merchandising.

Over the past 38 years, Ideal Vision Center has provided quality care and service, and shared its breakthroughs in the name of consumers’ ideal vision.

In more recent times, the world saw big changes, and the optical brand changed with it. Now, the Ideal Vision Center is not just a place to visit but an experience Filipinos can enjoy from the comfort of their own home.

With its online store up and running, Ideal Vision Center’s presence in the digital sphere is stronger than ever with the incorporation of eye-care technologies, such as its breakthrough virtual try-on app.

IDEAL CARE, IDEAL SERVICE, IDEAL PRODUCTS. “Whether on the ground or online, what’s ideal for the customer is what we strive to deliver. This mode of action is the reason why the Ideal Vision Center has grown beyond expectations, and won the love and loyalty of customers all over the country,” says Dr. Go. “It’s all about staying true to our name: IDEAL.”

Ideal Vision Center goes beyond the retail consumer. In fact, it has been an ideal partner with underprivileged communities since 1986, providing vision care solutions to those who can’t afford them; scholarship opportunities to financially-challenged students who wish to become eye care doctors; as well as assisting communities in various livelihood programs.


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