HAVING SERVED GENERATIONS OF SINGAPOREANS SINCE 1931 and celebrating 90 years this year, AIA Singapore has been a trusted insurance partner journeying with their customers through both the good and bad times.

AIA’s goal has always been to give consumers security and peace of mind when they most need it. It is committed to ensuring their health and financial wellbeing are taken care of, developing innovative solutions that meet their evolving needs, and making sure they are adequately protected at all life stages.


As it looks to the future, this commitment is reinforced by its Purpose: to help millions of people live Healthier, Longer, Better Lives. It believes that helping to create a healthier Asia is one of the most important and valuable things it can do for our communities.

This means empowering and enabling people to understand and manage their health, while also meeting their long-term savings and protection needs.

In this digital age, an integral part of providing the best service experience is becoming a truly digital-first insurer, with both hightech and high-touch elements. Its ‘My AIA SG’ customer portal and mobile app have been particularly popular. This customer-centric superapp allows users to make up to 28 different types of service-requests, which is the widest digital customer service coverage in the insurance industry. An astounding 90 per cent of all customer service requests are currently submitted digitally.

Impressively for an insurance company, AIA focuses on reasons to pay a claim, rather than reasons not to pay a claim. To make this process even easier, AIA has streamlined and simplified this process with ‘Claims EZ’. This is a fully integrated digital claims platform that facilitates online claims submission and immediate claims decision using Artificial Intelligence (AI) and supervised Machine Learning technologies. Today, all of AIA HealthShield claims are assessed by AI technology.


Customers can also instantly receive their claims payout which is directly credited into their bank accounts by leveraging onto the PayNow infrastructure.

AIA was the first insurer in Singapore to invest heavily in Singapore’s health by launching AIA Vitality in 2013. AIA Vitality aims to empower members to lead Healthier, Longer, Better Lives and reward them with exclusive benefits when they achieve fitness milestones through positive behavioural changes. Besides exclusive rewards and partner benefits, AIA Vitality members can also enjoy insurance benefits such as additional coverage and premium discounts for selected AIA insurance plans as they improve their Vitality status.