MANULIFE PHILIPPINES is a leading financial services group that helps Filipinos make decisions easier and lives better. The Company provides financial advice, life insurance, and wealth and asset management solutions for individuals, groups and institutions.
In 2018, Manulife updated its global brand with a refreshed logo and visual identity that represents the Company’s transformation into a digital, customer-centric market leader. The brand update underscores the Company’s focus on delivering great customer experiences by simplifying complex processes for customers and strengthening its commitment to innovation. Manulife invested in redesigning its customer experience and leveraged technology to make customer transactions easier and more efficient.
Manulife Philippines has been recognized by several prestigious award-giving bodies for its various out-of-the-box, and innovative campaigns aimed at creating more awareness for the value of life insurance.
The Company’s brand was also more visible in selected airports, bridge ways, and tollways across South Luzon and North Luzon Expressways, which are clad in Manulife’s new Green encouraging more Filipinos can #GoPlacesWithManulife. In its partnership with ride-hailing service Grab, Manulife wrapped GrabCars to expand its presence around the Metro, and nearby provinces and Cebu.
The Company contributes to equipping the next generation of Filipinos with sound financial knowhow through its CSR program, Peso Smart. This is in collaboration with volunteer organization HandsOn Manila (HOM). Peso Smart is a series of financial literacy classes taught to selected Grade 6 public school children. Here, Manulife Philippines’ employees volunteer their time to mentor the students on the value of saving and investing.
Manulife Philippines has truly transformed itself into a digital, customer-centric market leader, and along with it, an infusion of new excitement and vibrant energy into the life insurance industry.