AS AN ORGANIZATION THAT VALUES EXCELLENCE AND INNOVATION, it is important for ABS-CBN to understand how customers experience its products to enable it to create content that can help lift the lives of Filipinos. Since the shutdown of its broadcasting operations last year, ABS-CBN has continued to evolve and innovate by bringing its content to various online and television platforms.
With the continued support of its audience, the ABS-CBN Entertainment YouTube channel has now grown to be #1 in Southeast Asia, and the company is grateful to its new and loyal customers for their love, support and trust. Last year, ABS-CBN launched Kapamilya Online Live, which streams its programmes on Facebook and YouTube simultaneous with the airing on cable TV via the Kapamilya Channel. It also merged its streaming services iWant and TFC to give viewers, both here and abroad, the ultimate viewing experience online.
In order for Filipinos to enjoy movie premières, concerts and other live events during the pandemic, ABS-CBN relaunched its KTX.ph ticketing portal so customers are able to attend these events virtually.
All these endeavours, new and old, exemplify ABS-CBN’s commitment to serve its audiences and give them the content they deserve, even when it means traveling down unfamiliar paths.
With continued support, the ABS-CBN Entertainment YouTube channel has now grown to be #1 in Southeast Asia