FIRMLY STEEPED IN MUSLIM TRADITIONS, SAFI uses cuttingedge technology, innovative Halal ingredients and a strict no animal testing policy to create quality skin care products for today’s modern Muslim woman.
The SAFI brand debuted in 1985 with the objective of catering to women who were looking for Syara’ compliant self-care products.
SAFI understands its consumers come from a range of age groups and a cornucopia of cultural and lifestyle backgrounds with a wide range of skin-care issues. Using breakthrough formulas created by its own SAFI Research Institute, SAFI has a skin care product that complements every woman – such as natural, derma, anti-acne, hydration, whitening, anti-ageing and treatment care – without compromising Islamic laws.
The SAFI Research Institute is the world’s largest Halal R&D skincare facility. With over 30 years experience and employing more than 100 researchers and scientists across a wide range of science disciplines, SAFI ensures that every step in its production process is Halal compliant and the brand stands on par with internationally acclaimed brands.
Holding strongly to the faith of its consumers with quality products at affordable prices, SAFI is the key to self-confidence in today’s contemporary Muslim woman.
Using breakthrough formulas created by its own SAFI Research Institute, SAFI offers products that complement every modern Muslim woman
SAFI - Science. Beauty. Natural.