FOUNDED BY MR LIM CHONG BENG IN THE 1960s, Jasmine Food Corporation is a market leader in the Malaysian rice industry. As the population grew, Jasmine began to introduce high grade, premium varieties of white and fragrant rice by the 1980s. Today it leads in various market sectors such as in the white, fragrant, health and specialty rice varieties.
Jasmine Food Corporation Sdn Bhd is a subsidiary of Padiberas Nasional Berhad (BERNAS). Through BERNAS it imports a wide variety of rice from Thailand, Myanmar, China, Vietnam, India, Pakistan, Australia and the USA. These white, fragrant, basmathi, health, calrose and glutinuous varieties are in addition to the local types marketed by the group throughout Malaysia.
To assure customers of the high quality standards they deserve, Jasmine’s products are covered by the company’s Money-Back Guarantee.
Jasmine collaborates regularly with industry leaders to introduce new products into the market. It has partnered with Tung Shin Hospital, National Blood Donation Centre, National Diabetic Association and Institut Jantung Negara (IJN) with its range of health and low-GI rice.
To improve its productivity and efficiency, Jasmine continues to invest in modern machinery and technology including robotics.