Award: Platinum
Category: Rice

A TRUSTED HOMEGROWN BRAND since 1990, SōngHè offers high-quality rice to Singaporeans from the best rice-growing regions around the world. Initially functioning as a trading company, SōngHè has since become more customer-centric, providing a customer support line and an avenue for feedback. 

“For us, we aim to be receptive to every single person leaving feedback. Not only will our consumers feel heard, we improve products as the market demands,” says Ally Ng, Marketing Director.

Kindness is part of SōngHè’s DNA. Since 2006, the rice brand has worked with numerous prestige and neighbourhood schools on its Fold-a-Crane Kindness campaign to give back to society. For every crane folded by students, SōngHè pledges 100g (one bowl) of rice to the less fortunate. And to provide more exposure to hawkers and restaurants, SōngHè launched the #WhatToEat campaign to celebrate businesses that add value by using SōngHè premium rice. 

Working closely with charities is something close to SōngHè’s heart. Last year it was delighted to collaborate with Care Corner on its A Grain of Care campaign, and supported the fundraising campaign with rice and SōngHè gift sets.

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