SINCE ITS ESTABLISHMENT IN 1969, the company has inspired the world and shaped the future with transformative ideas and technology. Today, Samsung is one of the world’s leading technology companies, and is setting the pace for AI-powered innovations in the home. 

This year, Samsung is reshaping the industry by introducing Samsung Vision AI, a new direction for AI TVs. This technology transcends the traditional role of TVs, delivering personalised experiences tailored to users’ preferences and diverse environments. 

Samsung’s latest TVs are more than just displays, they are intelligent entertainment hubs and a testament to sustainable technology.  At the heart of this innovation lies AI Upscaling, which transforms standard definition content into stunning near-8K resolution for an unparalleled viewing experience.  

Beyond picture quality, Samsung integrates SmartThings, creating a seamless ecosystem that connects your TV to a vast network of AI-powered smart home devices. The AI Energy Mode dynamically adjusts screen brightness based on ambient light and content analysis, reducing power consumption without compromising quality. Additionally, Samsung’s SolarCell Remote, which charges via indoor light or USB-C, and eco-friendly upcycle packaging, reinforces the brand’s commitment to sustainability. 

Finally, Knox security provides peace of mind. This robust security platform protects your TV from malware and unauthorised access, safeguarding your privacy in an increasingly connected world.  

Samsung’s AI TVs stand as a testament to innovation. By merging cutting-edge AI, seamless connectivity, eco-conscious solutions and top-tier security, Samsung isn’t just redefining television – it’s shaping a smarter, safer and more sustainable future for home entertainment.

Visit www.samsung.com/my/