Award: Platinum
CATEGORY: Air Conditioners
Award: Gold
CATEGORY: Refrigerators, TVs, Washing Machines

FROM HIS FIRST SUCCESSFUL ORDERS of insulation plates for electric fans, Panasonic founder Konosuke Matsushita learnt that the key to retaining loyal customers was by creating high quality products. The Japanese entrepreneur and inventor’s wisdom still carries weight today, more than 100 years later.

Panasonic recently launched its new brand action tagline Create Today. Enrich Tomorrow. which champions solutions that enrich the wellbeing of people, society and the planet. This new strategic direction focuses on wellbeing areas – Inner Wellbeing starting in the kitchen with healthy eating, Outer Wellbeing focusing on physical hygiene, and Spatial Wellbeing, which focuses on a comfortable and clean home living environment.

Panasonic’s long-standing mission, established by its founder, is that the corporation should contribute to society. “We want families across generations to continue trusting Panasonic to fulfil their home and lifestyle needs,” said Keisuke Nishida, Managing Director of Panasonic Malaysia. “This is what fuels and inspires us to continue designing high-quality products and solutions that enrich people’s lives and wellbeing.”

With people spending more time at home during the pandemic, Panasonic brought its products to consumers digitally through live streaming sessions and online marketplaces.

“As the economy opens up, we are continuing to find new ways to engage with our consumers, including our Home2Com Solution Centre, a one-stop experience centre for consumers to discover and experience products first-hand.”

Sustainability has become a high priority for Panasonic which is tackling issues around climate change by focusing on two pillars – carbon neutrality and promoting a circular economy. Panasonic aims to reduce more than 300 million tons in carbon dioxide emissions by 2050.

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