TODAY’S CONSUMERS ARE INCREASINGLY proactive about health, focusing on preventive measures and healthier diets. Naturel has been at the forefront of this movement, offering natural and healthier food products from its inception.

Renowned for soft oils, Naturel pioneered the concept of GOOD FAT vs. NOT SO GOOD ONES. Its flagship cooking oil and spread promote a balanced intake of Omega 3 and Omega 6. The enduring ‘Join the Naturel Living’ campaign has strongly resonated with consumers, further reinforcing Naturel’s market leadership in Soft Oils and Chilled Spread, making the brand a mainstay in modern households.

Naturel expanded into Olive Oil, a source of healthier GOOD FAT. While many brands lower costs by mixed sourcing olive oils from multiple countries, Naturel remains committed to a SINGLE SOURCE – the pristine olive groves of Andalusia, Spain – ensuring superior freshness, quality, and traceability. The ‘Taste the Freshness of Spain’ campaign highlighted this commitment, showcasing its freshness from grove to table. With the success of this campaign, ‘Taste the Freshness of Spain 2.0’ followed, reinforcing its promise with ‘Olive to Oil in 24 Hours’. This new and unconventional branding approach was well received, further solidifying the brand’s market leadership.

Staying true to its mission of health innovation, Naturel has introduced olive oil sprays and gluten-free pastas. With limitless opportunities to innovate healthier food products, consumers can expect even more exciting offerings ahead.

Let’s join the Naturel Living today!