THE SUCCESS OF MACAO IMPERIAL TEA stems from the brand’s dedication to offering premium-quality beverages and exceptional customer experiences. Macao prioritizes personalized service and consistent product quality, and this unwavering commitment to customer satisfaction is reflected in Macao’s high repeat customer rate, which has resulted in a Gold Trusted Brands Award for Milk Tea Shops five years in a row.

Macao’s focus on innovation, integrity, and passion resonates deeply with customers and has contributed to the brand’s sustained growth and being a leading player in the milk tea business.

Last year, Macao launched Store 2.0, offering a refreshed look, feel, and ambiance to enhance the customer experience. It also began rolling out its Digital Menu Boards to streamline menu updates across locations, and participated in SM’s Waste Free Future Campaign, which ensures proper waste management practices are implemented across all Macao stores. 

Other key milestones the award-winning brand implemented were the expansion of its menu to include seasonal options and snacks, and opening stores in multiple locations. 

At the helm of Macao is, of course, its visionary leader and founder, CEO Avin Ong. The self-made, award-winning entrepreneur’s leadership has propelled the brand to remarkable heights. This year, Macao aims to further strengthen its market share to all milk tea lovers across the Philippines through campaigns and innovations that put customers at the center.