Award: Gold
CATEGORY: Washing Machines, TVs

ORIGINATING IN KOREA IN 1958, LG Electronics has grown to become a global innovator in technology and consumer electronics. From TVs and home appliances to air solutions and monitors, today LG Electronics offers a wide range of products that are enjoyed on every corner of the globe.

LG Electronics’ Life’s Good tagline goes well beyond the slogan – it is a belief system that drives everything the company does, spreading goodness to people’s lives, communities and the environment through its products, communications and services.

LG Electronics recently unveiled a new brand direction and visual identity that aim to shed more light on the value of Life’s Good. “With the new brand direction, we want to reinforce the message that our brand is all about making life better for everyone,” said Justin Choi, Managing Director of LG Electronics Malaysia.

“Our reinvented Brand Strategy will enable us to actively communicate with customers beyond generations and locations, bringing people together to celebrate life and make every moment count.”

Over the years, LG Electronics has achieved numerous milestones that have shaped the business and contributed to its success. This year, LG Electronics made a triumphant return at the CES® Innovations Awards, taking home more awards than ever before, with more than 220 recognitions honouring top innovations across the home appliance and home entertainment categories, while also taking home two gold Trusted Brands awards.

Moving forward, consumers can expect more innovative products and solutions from LG. “We believe that life is good, and we want to continue creating experiences that enhance and enrich people’s lives.”


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