KNIFE BRAND: A HOUSEHOLD NAME IN COOKING OILS

Malaysia is considered a ‘melting pot of cultures’, signifying its diverse ethnicities, religions, and customs. This unique society lives peacefully, and the common essence of unity comes from its shared values of strong family bonding and the love for good food.

For decades, Knife cooking oil has been a trusted kitchen essential, valued for its versatility and signature peanut aroma, which enhances the flavour of all cooked meals. With strict quality control, Knife uses only the finest peanut oils, ensuring zero tolerance to artificial flavouring and trans fat, by staying true to its brand promise of  ‘More Aroma, More Taste’.

Beyond delivering a superior product, Knife brand is widely recognised for its branding success. It reflects Asian values, where true success comes from grit (jia you) and happiness stems from family bonding. For the past decade, its annual ‘Always Be There’ Chinese New Year campaigns have reinforced this message, making jia you a heartfelt reminder of cherished  family reunions. 

Beyond cooking oil, Knife has expanded into the Sauce & Condiment category, offering premium quality selections. The Golden First Draw Soy Sauce, crafted from a 60-year-old Penang recipe, uses only the first brewed layer, delivering rich and smooth, authentic flavours of Penang.

Knife also introduced Japanese Pure Sesame Oil, crafted in Japan. Unlike the local common sesame oil with a burnt aftertaste, this version provides a mild roasted aroma and smooth texture, elevating any dish.

Through its long-running ‘Always Be There’ campaigns, Knife celebrates family, perseverance, and tradition. With the Reader’s Digest Trusted Brand accolade, it remains committed to delivering excellence for generations to come.

For more information, visit: www.lamsoon.com.my