JASMINE’S VISION HAS ALWAYS BEEN TO NOURISH MALAYSIANS through high-quality products. A household name in Malaysia for more than 65 years, Jasmine’s belief that trust is built steadily over time has never waivered. 

With an emphasis on quality through cutting-edge technology, in-depth experience and adapting to the needs and demands of the market, Jasmine has been able to grow brand trust over six decades. One such example of this is when Jasmine introduced high-quality Fragrant Rice and Parboiled Basmathi Rice into Malaysia over 30 years ago. Since this market first, Jasmine has launched many more additions to the market beyond rice. 

To assure consumers of its high-quality standards, Jasmine offers a Money Back Guarantee – the only rice brand to do so – which gives consumers the confidence to purchase Jasmine products. 

A market leader in the rice industry and a recipient of the Trusted Brand Awards for over 20 years, adapting to consumer demands is nothing new to Jasmine. 

This year, Jasmine is revamping its packaging design to enhance brand uniformity and visibility, strengthen brand recall and enhance loyalty with Jasmine’s product range. The new design highlights freshness from farm to table, representing the quality of products on offer. 

For more information, visit www.jasmine.com.my