Category: Life Insurance
GREAT IS BEING TRUSTED FOR LIFE SINCE 1908
BUILDING TRUST
FOR GENERATIONS
Trust is at the heart of the relationship that Great Eastern has built with its customers, agents, employees and communities for 116 years. This commitment to putting people first in everything the company does has helped it grow into the nation’s largest, most established and trusted life insurance brand, with over RM92 billion in assets and more than 4 million policies in force.
Great Eastern constantly sets new standards to support its customers with protection and financial goals at every life stage. By providing them with financial security, the brand lets them focus on the things that make their life meaningful, whether it is pursuing their dreams or building a legacy for generations of their family. That is why since 1908, Great Eastern has been by its customers’ side helping them Reach for Great.
PROVIDING
FINANCIAL PROTECTION
Great Eastern offers a wide range of financial protection solutions that suit every life stage and income group. By understanding its customers’ needs, the brand ensures Malaysians have access to life insurance plans with affordable premiums, guaranteed acceptance and comprehensive coverage.
For families who wish to protect their loved ones and grow wealth for them across multiple generations, Great Eastern has a life and savings plan that can be transferred across generations.
The brand also offers many types of insurance plans ranging from health protection to wealth accumulation that provide its customers with financial security and growth when they need it most.
REACHING OUT
TO OUR CUSTOMERS
To engage Malaysians on the importance of financial security and to ensure they are protected when they need it most, Great Eastern has built up a 22,000-strong network of agents. Every agent is professionally trained to provide knowledgeable advice and be a trusted advisor that its customers can depend on. The brand also organises the popular Great Eastern Run that inspires its customers to live a healthier life with their loved ones. In addition, the brand has accelerated the digitisation of its business so that its customers have access to its services wherever and whenever they need it.
CARING FOR
OUR COMMUNITY
Great Eastern strives to be a responsible corporate citizen in the communities where it operates. The company’s corporate values of Initiative, Integrity and Involvement drives it to support meaningful causes. Through its Great Eastern Cares programme, the company fosters a culture of volunteerism among its employees to help communities in need. ESH practices are integrated into the business to help the company become more environmentally and socially conscious, and play its part to shape a more sustainable future.