Award: Platinum
Category: Canned Tuna

CELEBRATING 37 YEARS IN THE PHILIPPINES, Century Tuna is as committed today as it was nearly four decades ago in bringing delicious, healthy and affordable food to more Filipino dining tables. Rich in Omega-3 DHA, which is good for the heart, Century Tuna provides the same quality and distinct taste today as it always has. That is why Century Tuna remains the Number 1 tuna brand in the country.

The brand solidified its health and fitness messaging with the launch of the Superbods competition in 2006 – now one of the country’s most anticipated events. As we emerge from the pandemic, this year’s campaign is set to redefine the definition of a Superbod from previous messaging.

“Our message is to encourage everyone to stay physically and mentally strong, not just for themselves but also for the people they value,” says Century Pacific Food Inc. (CPFI) VP and GM for Tuna Division Carlo Endaya. “The pandemic served as a catalyst to further our objective of inspiring Filipinos to live a healthy lifestyle.”

“It provided an opportunity for us to emphasize that we need to take care of ourselves so we can support others,” says Greg Banzon, CPFI EVP and COO. During difficult times, Filipinos can rely on parent company Century Pacific Food Inc to help feed the needy, for example at the height of the pandemic it donated one million assorted food packs. This year, it is expanding its corporate social responsibility by starting the Century Tuna Saving Our Seas initiative – in partnership with Plastic Credit Exchange – which aims to prevent plastic pollution from harming marine life.

To keep up with growing demand, Century Tuna recently expanded its business by adding a new production plant – and new flavours! Customers can now enjoy specialty variants, such as Lemon Butter, Chili & Lime and Thai Curry.

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