CAP BURUH, A TRUSTED BRAND SINCE THE 1970s

A home-grown brand, Cap Buruh has proudly served Malaysians for over five decades. Known for preserving the authentic flavours of local dishes, it’s the go-to cooking oil for preparing sambal and rendang. Many believe that without Cap Buruh, ‘tak jadi’ (it won’t work), as its high heat stability enables the essential ‘pecah minyak’ process in cooking.

Made from 100% local palm oil, Malaysia’s golden crop, as its main cooking oil, Cap Buruh upholds the highest quality standards. Its unique formulation enhances heat stability, making it ideal for deep frying. Tested by the Malaysian Palm Oil Board (MPOB) Research Centre, it is the only brand approved to claim ‘Tahan 3X Goreng’, ensuring food remains crispy and crunchy even after multiple frying cycles. This makes it a preferred choice for frying Malaysian favourites like fried chicken.

Tahan 3X Goreng ensures food remains crispy and crunchy, even after multiple frying cycles

Its unique ability to withstand at least 3 times frying cycles while remaining extra crisp is its strong differentiation point in the highly fragmented cooking oil category. To amplify this product’s promise, the brand launched the ‘Usah Gugup… Cap Buruh Pasti Rangup!’ campaign, which contributed to strong household penetration and significant growth in the food service industry.

Beyond its product excellence, Cap Buruh is committed to giving back to society. Through its ‘From society back to society’ mission, the brand actively supports local NGO welfare programmes and disaster relief efforts, strengthening its bond with Malaysians.