AIA PHILIPPINES IS WITH YOU WHEREVER LIFE GOES

Formerly known as Philam Life, AIA Philippines has strengthened its efforts to empower more Filipinos to live Healthier, Longer, and Better Lives. It continuously innovates products and services to address customers’ most pressing needs – whether in health, long-term savings, education, retirement or investments. 

In 2024, its rebrand sent a strong brand promise that AIA will be ‘with you wherever life goes’. It recognises that we all have our journeys, and it takes courage to set a better path for ourselves so we can live fully in the present while being a step closer towards our envisioned future.

KEY HIGHLIGHTS 

• AIA Philippines launched key initiatives to underscore AIA as a trusted partner of Filipinos in all their journeys. 

• The Go AIA recruitment campaign highlights how being an AIA Life Planner opens opportunities where you can achieve career success according to how you define it – flexibility, work-life balance, financial stability, being of service, or traveling the world. 

• To empower Filipinos through sports, AIA Philippines is also a marketing partner of the One Sports broadcast of UAAP Season 87’s men’s basketball and volleyball tournaments, and the UAAP Cheerdance Competition. BPI AIA is also a marketing partner for the Premier Volleyball League broadcast. 

• AIA Philippines’ Hope for the Breast program strengthened its Hope Mobi Clinic, in partnership with The Medical City, offering free breast cancer screenings and comprehensive treatment support to Filipino women. 

• AIA Philippines supported the 2024 ASICS Rock ‘n’ Roll Running Series Manila as presenting sponsor for the second consecutive year. 

• AIA Healthiest Schools, a pioneering initiative aimed at boosting health literacy among young Filipinos, has reached over 7,200 students and more than 139 school personnel across eight schools in five regions. The program equips students aged 5 to 16 with the knowledge, skills, and tools to make healthier choices and build a foundation for lifelong wellbeing.

Learn more about AIA Philippines by visiting:

• www.aia.com.ph or
• www.facebook.com/AIAPhilippines;
• emailing customerservice.ph@aia.com; or
• calling (02) 8528 2000.