Award: Gold
Category: Canned Tuna

QUALITY AT AN AFFORDABLE PRICE with a taste profile that suits Filipino families – that’s the 555 Tuna promise. Years after the canned fish company was started, 555 Tuna was created to provide a wide range of delightful variants inspired by a rich bounty of all-time Pinoy favorite dishes.

Made using tuna, sauce and vegetables, it is the perfect kumple-tuna ulam for everyone!

Each product, campaign and activity is carefully crafted and rooted in research and studies. For example, during the pandemic, the brand conducted in-depth interviews to understand how consumers’ lives, needs and wants had changed.

Based on their stories, 555 Tuna determined how it may evolve and grow alongside consumers to best serve them. Insight from moms struggling to prepare meals for their families gave 555 Tuna the idea for ‘Rekta na sa Kanin’ – a campaign to highlight 555 Tuna’s convenience and affordability.

This resulted in multiple awards such as Kantar’s 2022 Fastest Growing Brand and Nielsen’s 2022 BASES Top Breakthrough Innovations for the Philippines.

Evidently, 555 Tuna ensures that its consumers are at the heart of every decision it makes.

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