Category: Rice
CONSISTENT QUALITY
For 38 years, Royal Umbrella has taken pride in delivering high quality Thai rice in Singapore. From the selection process of raw materials to advanced technology and stringent harvesting techniques, Royal Umbrella puts a lot of emphasis on its high standards, including its team of rice specialists who stay and work closely with farmers to ensure that processes are complied with.
With the objective to improve sustainability and Thai Hom Mali rice farmers’ livelihoods, Royal Umbrella started the Sustainability Rice Cultivation Campaign. Certified by the Rice Department, the Ministry of Agriculture and Cooperative, it is also recognised for Quality Control, Food Safety, and Greenhouse gas emission reduction and has been successful in securing a reliable supply of high quality Thai Hom Mali rice as well as improving the incomes of farmers who joined the GAP co-operative.
Royal Umbrella attained the No.1 Rice Brand in Singapore from January to December 2022*, and is the only brand from Singapore in the Rice category to be awarded ‘Brand of the Year’ at the 2023-2024 World Branding Awards ceremony in London.
*Topseller Pte Ltd calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Rice category for the 52-weeks period ending December 2022, for the Total Singapore Modern Trade Market. (Copyright © 2023, NielsenIQ.)