AS PART OF THE SUSTAINABLE rice farming programme GAP Plus (Good Agriculture Practice), Royal Umbrella aims not only to provide high quality rice to consumers but to take special heed of the environment. Carefully harvested in Thailand, Royal Umbrella Thai Hom Mali rice is DNA-tested to ensure the rice is 100 per cent Thai Hom Mali with no adulterations.
Royal Umbrella has remained consumers’ favourite brand of rice for the past 30 years – and with good reason. Emitting a unique fragrance during the cooking process, once cooked the grains are tender and held together loosely by its natural moisture. In short, Royal Umbrella Thai Hom Mali rice has perfect texture, perfect taste and can be cooked after a single rinse. Soft, fluffy, fragrant rice – perfect for every meal.
Building on its brand recognition in the community, Royal Umbrella has started participating in major sports events, including the HSBC Golf Event in February. During the event, consumers are invited to join the RoyalFanz Club and receive monthly newsletters packed with promotions, events and recipes at www.bit.ly/royalfanz.
With its environmentally friendly emphasis, heavenly flavour and wholesome goodness, it’s hardly surprising Royal Umbrella has featured in the Reader’s Digest Trusted Brands for 15 years running as well as being Singapore’s No. 1 rice brand.**According to AC Nielsen Report.