ESTABLISHED IN TAIWAN in 2006, Gong Cha is internationally renowned, with more than 1000 stores worldwide. The essence of Gong Cha originates from the Chinese custom of giving the finest selection of tea yield to the Emperor, which dates back to as early as 1000 BC. Gong Cha directly translates as ‘Tribute Tea’, emphasising the superiority of the tea and significance of the custom.
Beholden to its brand story as the most reliable provider of quality tea in the world, brand integrity is the company’s driving force. Gong Cha tea is graded and imported from Taiwan and adheres to the strictest quality control. While Gong Cha innovates to keep its menu fresh and exciting by introducing two to three new drink experiences every quarter, the brand also keeps customers intrigued and loyal through novel marketing activations. Proactive and continuous corporate social responsibility strengthens Gong Cha’s core brand value. Besides ongoing community involvement projects, Gong Cha also actively helps with issues as they happen. For example, Covid-19 where Gong Cha is supporting local healthcare heroes. Its efforts include distributing 14,000 cups of bubble tea to Tan Tock Seng Hospital (TTSH) and National Centre for Infectious Diseases (NCID) employees daily in partnership with bank OCBC, sponsoring bubble tea to all frontline workers in the hospitals and polyclinics under the western cluster led by National University Health System (NUHS), as well as running a $1 drink promotion for all healthcare employees at its Singapore stores.