GOLDILOCKS IS THE LARGEST Filipino-owned bakeshop chain in the world, with more than 700 stores in the Philippines and products distributed around the world. Perhaps more remarkably, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Goldilocks cakes and pastries are an integral part of any Filipino celebration.

As one of the country’s most trusted brands, Goldilocks upholds this distinction by delivering products and services that answer the customer’s ever-changing needs. Indeed, Goldilocks has a brand advantage that sets it apart from its competitors. It has the unique ability to touch the minds and hearts of consumers wherever they may be. Over time, Goldilocks products have become synonymous to thoughtfulness and the Goldilocks cake has become mandatory centerpieces in family gatherings.

Goldilocks continues to find ways to understand and adapt to consumers’ changing needs, preferences and innermost desires. “We take our products and services seriously because we know that we have a role in the lives of our customers. We see ourselves as part of many celebrations to come,” says Cherry Caluya, Marketing Director. Countless Filipinos here and from around the world have not only recognized this, but wholeheartedly believe in it.