FOR MORE THAN 95 YEARS, Prudential Malaysia has helped customers to pursue their dreams by taking care of what is important to them: protecting their families, keeping them healthy, building their wealth, and helping them plan for their retirement.

Rising healthcare costs are of major concern to many Malaysians, and Prudential has several medical coverage plans. To protect patients and their families against the financial impact of cancer, Prudential recently introduced PRUCancer X – a solution that covers high treatment expenses and potential income loss. The plan covers customers up to RM2 million, enabling patients to seek the best care.

As Prudential continues to grow as Malaysia’s No. 1 insurer, it is equally conscious of its duty to ensure its connection to the community mirrors its commitment to business growth. Prudential believes the best way to do this is by aligning its desire to ‘DO GOOD’ in the areas where financial protection can make the greatest difference. In the past five years, Prudential’s flagship CSR programme PRUKasih has provided a lifeline to over 40,000 Malaysian families hit by a sudden loss of income due to illness, accident or death.

Similarly, the importance of long-term financial planning led Prudential to develop several financial literacy programmes for our youth: its successful ChaChing programme for primary school children, and Duit Right, for secondary school students. Prudential’s drive to improve money-management skills amongst the young has provided 85,000 students with the skills to take ownership of their financial future.