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THROUGH CONSUMER INSIGHTS, Naturel is aware that it could be more challenging juggling work and personal matters during the COVID-19 pandemic. Hence, the Naturel brand aims to empower its brand users to care for their loved ones through healthier living habits and home hygiene. As the cornerstone of the Naturel brand promise, it continues to roll out healthier products to add into its users’ repertoire.

A pioneer in introducing the nutritional benefits of Omega 3 and Omega 6 to cooking oil, Naturel’s flagship product, Naturel Blend Cooking Oil, showcases the right balance of nutrients ideal for healthy meals preparation. The brand’s consistent pursuit of quality and product improvement has resulted in ongoing consumer loyalty and support, which has seen Naturel maintain its No. 1 spot as Malaysia’s most preferred soft oil brand*.

The consumption of Naturel Olive Oil, another soft oil product group, has continued to grow and Naturel is the current leading brand in this group*.

Join the NATUREL Living today, for a healthier lifestyle, healthier you!

As part of its efforts to continually innovate, Naturel introduced Naturel Olive Spray to Malaysia, with Naturel Extra Virgin Olive Oil now available in a handy spray format for more convenient and lighter cooking. Naturel Olive Spray is also available in another two variants, avocado olive oil, and white truffle olive oil, for a healthy gastronomic perfection!

In the digital media era, Naturel deepened its consumer engagement on various social media platforms via customised branding campaigns, influencer programs, and exciting giveaways to stay connected with consumers.

To reward loyalty and deliver greater value to consumers, Naturel commits to rolling out exclusive consumer promotion packs and gifts with purchase promotions.

*2021 Nielsen Audit research