CREATING HEALTHIER PRODUCTS and effective consumer engagement to help Malaysians lead a healthier lifestyle is the cornerstone of the Naturel brand promise. Naturel understands it can be challenging juggling work and family matters. That’s why it aims to inspire real care for loved ones through healthier living habits and natural diets with its healthy cooking oil options.

A pioneer in introducing the nutritional benefits of Omega 3 and Omega 6 to cooking oil, Naturel continues to innovate and has rolled out a healthy cooking oil with DHA. The brand’s consistent pursuit of product quality improvement and its relevant new products extension has resulted in ongoing consumer loyalty and support, which has seen Naturel to maintain its No. 1 spot as Malaysia’s most preferred soft oil brand*.

In another soft oil product group, olive oil has moved into the mainstream of consumer acceptance in Malaysia, and Naturel Olive Oil is the current leading brand in this group*.

Not resting on its laurels, Naturel continues to provide consumers with healthy product offerings and recently launched Naturel Extra Light Olive Oil, which is ideal for all Asian cooking, and Naturel Olive Spray, providing the goodness of the best olive with avocado’s full-bodied flavour and white truffle extract.

The number of people using social media has surged over the past year, and hence Naturel is also reaching out to its targeted consumers through social media to connect and engage with them. Naturel has launched a video series of ‘Care for Your Loving Hearts’ on YouTube and received an overwhelming response with over three million views.

Join the NATUREL Living with healthier lifestyles and naturel diets

*2019 Nielsen Audit research