RED EAGLE COOKING OIL is a household name and a leading brand in Malaysia. It’s a core product line of Yee Lee Corporation Bhd., a major manufacturing and marketing group in the country.
Red Eagle is a special blend of refined palm olein, formulated with groundnut oil and sesame oil for better flavour and aroma. It contains no cholesterol or trans-fat and is rich in Vitamin E, which is duly certified by the Swiss Vitamin Institute, a foremost authority on vitamin testing.
Besides being naturally healthy, Red Eagle is renowned for its heat-stable quality, which is ideal for the Asian-style of high-heat cooking. Since its launch in the 70s, Red Eagle has become the preferred brand and a favourite, especially among Chinese households.
As a leading brand, Red Eagle has been actively participating in community projects such as cooking demonstrations, fund-raising for schools, etc. In conjunction with the 2019 Chinese New Year celebrations, the brand sponsored a movie and ran festive greeting advertisements over social media channels to engage with consumers.