FOR 111 YEARS, Great Eastern Life has built a legacy of success. By helping customers meet their financial and wellness goals, Great Eastern Life has earnt the trust and unwavering support of Malaysians over many generations. This has been a key driver of the company’s longevity, helping it grow into Malaysia’s largest and most established life insurer, with an asset size in excess of RM80 billion and over three million in-force policyholders.
As a LIFE company, Great Eastern Life is not just an insurance provider but also a trusted partner on its customers’ life journey. Great Eastern Life’s customers are at the heart of everything it does. That is why it creates compelling value propositions with new and innovative products that are responsive to the changing needs of customers throughout the different stages of their lives.
To enhance customer experience and engagement, it has upgraded its digital capabilities to boost distribution, and increased its efforts to promote healthier living through its LIVE GREAT Programme.
Great Eastern Life continues to set the standards for a legacy of excellence to make life great for its customers.