Award: Gold
Category: Life Insurance

HELPING MALAYSIANS

REACH FOR GREAT

GREAT EASTERN IS RECOGNISED AS A TRUSTED PARTNER on the life journey of its customers and as a brand that sets the standard for excellence in the industry.

Founded in 1908, Great Eastern is Malaysia’s largest and most established life insurer, with over RM92 billion in assets and more than four million policies in force. It has built a legacy of trust with its customers by helping them achieve financial security and wellbeing for 115 years. For generation after generation, it has been there to support its customers to meet all of life’s challenges, build a legacy for their loved ones, and Reach for Great.

PROVIDING FINANCIAL SECURITY AT EVERY STAGE OF LIFE

Great Eastern provides a comprehensive suite of insurance solutions to help its customers meet their needs at every stage of life. To help Malaysians build a financial legacy to care for their loved ones while protecting themselves against the unexpected, it offers a wealth of life protection plans to suit many different groups

This includes supporting underinsured individuals and families with affordable premiums and guaranteed acceptance so that they have greater access to life coverage. For seniors, there is a plan that provides protection against the three most prevalent illnesses among the ageing and savings for final expenses.

To help its customers manage the increasing medical costs of private healthcare if they are ever diagnosed with a life-changing illness, Great Eastern has a wide range of health and medical protection plans.

MAKING A DIFFERENCE TO ITS CUSTOMERS’ LIVES

Great Eastern has always made it the brand’s purpose to make life more secure and meaningful for its customers. Harnessing the power of digitisation has allowed it to engage its customers to not only protect themselves, but to pursue their dreams and ambitions. As the company’s frontliners, its agency force is highly trained and play a leading role in empowering Malaysians to take ownership of their lives.

INSPIRING GREATNESS FROM YOUNG

Great Eastern is passionate about inspiring a positive change in its community. ChildrenCare is its long-term community project that seeks to improve the lives of underprivileged children in Malaysia. The project inspires them to discover their potential in the pillars of education, personal development, and health and wellness.

 
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