THIS YEAR, PANASONIC IS CELEBRATING ITS 104TH ANNIVERSARY, anchoring itself as one of the world’s most trusted brands. With a legion of products loved by customers all over the world, Panasonic has come to resemble ‘quality, performance, safety and reliability’.

“COVID-19 changed the way we work, travel, communicate, shop and live,” says Panasonic Malaysia’s Managing Director, Mr Keisuke Nishida. “We responded swiftly to the many challenges the pandemic threw at us, adopting digital technology as a major enabler.

To engage with customers at every stage of their journey, Panasonic embarked on Insight Marketing. Its recent holistic campaign, ‘Feel Safe Everyday’ with Panasonic, revolves around the importance of ‘safety’ at home. Featuring Panasonic’s patented nanoe™ X Technology, proven to effectively inhibit viruses and bacteria, Panasonic is committed to protecting you and your loved ones to live a healthier, safer lifestyle.