Great Eastern

Dato Koh Yaw Hui
Chief Executive Officer

PROVIDING FINANCIAL SECURITY AT EVERY STAGE OF LIFE Great Eastern provides a comprehensive suite of insurance solutions to help its customers meet their needs at every stage of life. To help Malaysians build a financial legacy to care for their loved ones while protecting themselves against the unexpected, it offers a wealth of life protection plans to suit many different groups.

This includes supporting underinsured individuals and families with affordable premiums and guaranteed acceptance so that they have greater access to life coverage. For seniors, there is a plan that provides savings for final expenses and protection against the three most prevalent illnesses among the ageing.

To help its customers manage the increasing costs of private healthcare if they are ever diagnosed with a life-changing illness, Great Eastern has a wide range of health and medical protection plans.


Many customers experience insurance through an agent, which is why Great Eastern views its agency force as its frontliners and is committed to making them the most trusted and professional team in Malaysia. Great Eastern empowers its agents with structured skillset training, career advancement programmes and innovative digital technologies, so that they can provide help and advice to their customers at all times.


Great Eastern is passionate about inspiring a positive change in its community. ChildrenCare is its long-term community project that seeks to improve the lives of underprivileged children in Malaysia. The project inspires them to discover their potential in the pillars of education, personal development, and health and wellness.